Alyssa Coletti established Nonfiction Creative, LLC in 2010 as a multidisciplinary studio specializing in furniture design. A graduate of Purdue University, Alyssa received a degree in industrial design, and completed additional design and architectural studies in Denmark. Alyssa's early career was spent as an in-house designer for Bernhardt Design, Lenovo and Williams-Sonoma Home. Throughout the developmental period of her career Alyssa frequently interacted with established multi-national product designers and participated in their design processes. These experiences provided Alyssa with the opportunity to design a wide variety of products and to develop her own progressive approach to product design. Her experiences have resulted in a conviction that timeless design is created by identifying, understanding and refining the essential elements of form and idea.